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 NWRB joins the National Conference on Climate Change Advocacy Campaign 

         Environment and Natural Resources Secretary Ramon Paje, Presidential Communications Operations Office Secretary Herminio “Sonny” Coloma Jr., and Philippine Information Agency Director-General Jose Mari Oquiñena led the National Conference on Climate Change Advocacy Campaign held at the Social Hall of DENR on December 3, 2014.


         In his statement, Secretary Paje said that this year's campaign was successful in informing the people about the adverse effects of the phenomenon but the next step is equipping them in how to deal and adapt with climate change. The Secretary suggested that the next level campaign must promote methods that will enable people to change their current practice and accustom with the new normal in dealing with disasters.

         He conveyed that one strategy which could be utilized in the campaign is to teach people how to read maps and Global Positioning System (GPS) tool. He said that learning to read these navigation materials must now be a basic knowledge for Filipinos because it is a key to hazard identification and key to disaster preparedness and response.

         The Secretary informed the audience that DENR is finished with the 1:10,000 scale geo-hazard maps and by next year, they will release 1:10,000 geo-hazard maps in three-dimensional space (3D). He also said that the geo-hazard maps application is completed but under the process of retrofitting for smart phones and tablets compatibility.

         Meanwhile, Secretary Coloma highlighted that the 2014 campaign focused on face-to-face interventions which informed thousands of Filipinos all over the country. Next year, he said that strategies must level-up and focus on reaching through mass media and new media, especially the social media. He said that through these means, the advocacy campaign will not just reach thousands instead millions of Filipinos.

         The Secretary also suggested that campaign conceptualizers can use popular culture as mode of disseminating information on climate change advocacy. He said according to the United Nations Educational Scientific and Cultural Organization (UNESCO), popular culture is the most persuasive means of communication. He defined popular culture as the use of “soft power” through songs and stories, among others, which will easily catch the attention of people because they can relate to what is being presented to them.

         Video presentations containing the accomplishment reports of different PIA regional offices in Luzon, Visayas and Mindanao were shown during the event.

         As his final message, Secretary Paje stressed that saving their lives and families when natural calamities hit the country lie within the hands of Filipinos themselves. But it is the government's duty to arm them with knowledge on how react to climate change.

         The Department of Environment and Natural Resources (DENR) together with the Philippine Information Agency (PIA) under the Presidential Communications Operations Office (PCOO) collaborated to create a national awareness campaign on climate change mitigation and adaptation.